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40% Lower Drop-Off

Save in Gold.

Redesigning SaveInGold’s mobile experience to keep KYC and trading in-app, reduce friction, and strengthen investor trust.

4.9/5App Rating
+$50MTrade Volume
SaveInGold App Ecosystem

Metadata

Impact

40% Drop-off Reduction

Scope

End-to-End Product Redesign

Vertical

Fintech / Gold Trading

The Verdict

"Asim transformed a fragmented app into a seamless investment experience. Precise, intuitive, and effective."

AJ

Amro Jabar

COO, SaveInGold

Bridging the Trust Gap in Digital Gold.

SaveInGold specialized in physical gold trading but their digital portal was a maze of external redirects and cluttered interfaces. We were tasked to unify the journey into a single, high-trust mobile ecosystem.

In-App Onboarding

Removed external browser redirects to improve completion rates.

Frictionless UI

Redesigned complex trading screens into intuitive single-tap flows.

Fintech Aesthetic

Applied global fintech standards to reinforce trust.

Asset Liquidity

Designed a gold-linked debit card experience.

The Bottleneck

External Redirects = Drop-Offs.

Users were forced out of the app during the most critical moment: KYC registration. This jarring experience caused a 60% abandonment rate. The UI was inconsistent, feeling more like a file directory than a premium investment tool.

  • Fragmented 3rd-party registration flows
  • Cluttered dashboard with low information hierarchy
  • Inconsistent branding across different modules
Legacy UI
New Onboarding
The Breakthrough

Zero-Redirect
Onboarding.

We fully integrated ShuftiPro KYC into the native app environment. Users now complete their entire identity verification without ever reaching for their browser. Retention improved after launch.

Unified Experience.

One single source of truth for gold balances, trade history, and card management. Clean, dark-mode design optimized for clarity.

Full App Interface
Innovation Lead

Gold-Linked
Liquidity.

We designed a premium Debit Card ecosystem. Users can liquidate gold to their card in real-time or top-up via bank transfer. Full card control (PIN, freezes, limits) built into the palm of their hand.

Measurable Excellence.

40%

Drop-off Reduction

In onboarding completion rates.

28%

Conversion Lift

In first-time gold asset purchases.

35%

Retention Hike

Incremental week-1 active users.

Your Vision matters

WANT RESULTS
LIKE THESE?

"Stop losing users to friction. Let's architect a high-conversion system that turns visitors into long-term customers."

FAST RESPONSE TIMES

UX Audit

UI Prototyping

Rapid Launch

24/7 Support

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