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Case study · Broiler & layer operations · Saudi Arabia · 2024

Half a million birds, tracked on paper until the cycle closed

Feed issue, mortality and weight were recorded per house on paper and typed up days later. Feed conversion was only calculable after birds were sold, which meant every corrective decision was made about a cycle that had already finished.

  • Odoo ERP
  • Custom flock models
  • Feed formulation
  • Analytic accounting
18%Feed conversion improvement
500KBirds under management
01

The data existed. It just arrived too late to use.

Shed teams were disciplined about recording. The failure was latency: by the time daily sheets reached the office and were entered, the window to adjust feed or intervene in a house had closed. Margin in broiler production is decided in the first three weeks, and the reporting cycle was longer than that.

02

Flock events posted as they happened

Feed issue, mortality, vaccination and weight capture were moved to the point of work and posted directly against the batch. Feed conversion, livability and EPEF became live figures per house instead of a retrospective calculation, so an underperforming house is visible while it can still be corrected.

03

Feed cost tied to the batch that consumed it

Feed formulation and inventory were connected to analytic accounts per flock, so the cost of a batch includes what it ate, not an allocation. That is the step standard accounting software cannot take, and it is the reason this was built on Odoo and not a logbook.

04

One record for operations and finance

Purchasing, stock movements, invoices and flock performance resolve to the same ledger. Batch profitability stopped being a monthly spreadsheet exercise and became a report.

Next

How old is the number you make feed decisions on?

If the answer is days, the margin is decided before you see it. We start by shortening that loop.